White Stuff was established in 1985 through a simple idea. This idea grew and now we have shops and concessions in the UK and internationally, selling women’s and men’s clothing as well as beautiful accessories and homeware. Our original prints (all designed in house), intricate details and considered design touches reflect our personality and make us subtly distinctive.

Our people are at the heart of our brand, constantly moving and driving us forward. We’re sociable, talented and like minded and we’re not hierarchical or political in how we do business. We encourage entrepreneurial ideas and accountability at all levels.

Who you are:

You’re a commercially-minded marketing leader with experience managing integrated campaigns across fashion, lifestyle, or retail brands. You have a sharp eye for storytelling and brand consistency, thrive in a fast-paced environment, and are passionate about connecting brands with customers in creative and meaningful ways. You’re comfortable leading a team and love delivering standout work that drives brand reach, engagement and loyalty.

Primary objective of the job:

The Senior Marketing Manager plays a critical role in delivering White Stuff’s brand strategy, working closely with the Head of Brand to lead the end-to-end execution of all seasonal and always-on marketing campaigns. Reporting into the Head of Brand, you will manage a team of four and lead the implementation of seasonal campaigns, trade marketing activity and always-on brand initiatives.

You’ll lead a high-performing marketing team and work closely with the creative studio, digital, product and retail teams, and media agencies to deliver stand-out campaigns that build brand reach, engagement, and loyalty.

The successful candidate will help drive White Stuff’s reputation as a modern, sustainable lifestyle brand. This includes embedding year-round storytelling around sustainability, charity, unique design, independent spirit, and casting real customers as models, while supporting multi-channel growth for the business.

Key Responsibilities

Campaign Leadership

• Lead the delivery of end-to-end seasonal campaigns, from brief through to execution and post-campaign analysis.
• Work with the Head of Brand to define campaign objectives, messaging, and creative approach.
• Manage campaign development across internal creative teams and agency partners (media, PR, production).
• Ensure brand storytelling is aligned across all touchpoints - digital, retail, influencer, PR, and more.
• Coordinate key activations, events, collaborations, and storytelling opportunities tied to campaign moments.

Marketing Calendar Management

• Own and manage the year-round marketing calendar, incorporating seasonal campaigns, trade-driving activity, loyalty program initiatives, and content executions.
• Collaborate with the Trading, Retail, Digital, ESG and Product teams to align marketing activity with business priorities and customer needs.
• Ensure plans are communicated clearly across the business, with timelines, deliverables and accountability mapped out.

Channel Management

• Oversee all aspects of brand marketing execution across advertising, PR, content creation, retail and online marketing to deliver reach, engagement, and brand consistency.

• Develop integrated channel plans that optimise use of paid, owned, and earned media.
• Deliver campaign visibility across key touchpoints: paid social, video, out-of-home, editorial, email, digital, PR, influencer, and in-store.
• Support the delivery of retail, concession and wholesale marketing activity, ensuring campaign themes translate effectively to the shop floor.
• Champion the creation of platform-relevant content and editorial across whitestuff.com, email and social channels.
• Collaborate closely with your team to ensure all marketing output reflects the brand’s tone of voice and positioning.

Budget Management

• Manage the day-to-day marketing budget in line with annual plans, working closely with the Head of Brand and Finance team to ensure accurate forecasting and reconciliation.
• Allocate campaign budgets across channels (media, PR, content production, activations), ensuring spend delivers strong ROI and supports both brand and commercial objectives.
• Monitor spend vs plan throughout the year, proactively identifying risks or opportunities to reallocate.
• Ensure agency fees, retail POS, influencer partnerships and media spend are tracked, approved, and processed efficiently.

Team Leadership

• Manage, support and develop four direct reports across digital, retail, PR, influencer and social marketing.
• Set clear goals and priorities aligned to campaign and brand plans.
• Foster a collaborative, creative, and high-performance culture across the marketing team.
• Support career development and skills progression for each team member.

Agency & Stakeholder Management

• Manage day-to-day relationships with external media agencies, ensuring briefs are clear and campaign plans are fully integrated.
• Work closely with the Content & Creative Lead and Studio Production Manager to deliver best-in-class content and creative assets for all channels.
• Collaborate with the digital, creative, trading, merchandising and product teams to deliver cohesive campaigns that reflect commercial priorities and product stories.

Sustainability & Innovation

• Champion White Stuff’s sustainability and charity commitments, ensuring messaging is embedded in campaigns, content and activations.
• Integrate sustainability stories and purpose-led initiatives into brand communications and marketing channels.
• Seek out opportunities to innovate across content, formats, partnerships, and technologies to keep campaigns fresh, engaging and relevant.
• Stay attuned to cultural trends, customer behaviour and platform innovation to drive forward-thinking execution.

Measurement & Reporting

• Track, analyse and report on campaign performance across key brand marketing metrics - including reach, engagement, social performance, influencer ROI and press coverage.
• Lead post-campaign reviews with clear learnings and next steps.
• Share insights and performance data with the wider team to inform future strategy and optimisation.
• Embrace a test-and-learn mindset to continuously improve channel performance and content engagement.

Experience

• 7+ years in brand marketing, ideally within fashion, lifestyle or brands.
• Proven experience managing integrated marketing campaigns end-to-end.
• Strong understanding of retail, digital, social media, PR, and influencer marketing channels.
• Confident in briefing and managing agencies, internal creative teams and production.
• Excellent project management skills with the ability to juggle multiple campaigns and priorities.
• Strong leadership skills with experience managing and developing a team.
• Experience working in a multi-channel retail business with both owned and wholesale distribution.
• Familiarity with media planning and paid media reporting.
• Passionate about sustainability, creativity, and building meaningful brand connections.

Skills & Competencies

• Strategic Thinking: Able to shape and implement effective campaign strategies that drive reach, engagement, consistency, and storytelling impact across all channels.
• Creative Vision: Strong brand and aesthetic sensibility, with an ability to deliver compelling, consistent content and campaigns that reflect White Stuff’s unique personality.
• Commercial Acumen: Comfortable using data to guide decision-making, optimise media plans, and evaluate performance across marketing channels.
• Collaboration: Excellent interpersonal and cross-functional communication skills, with the ability to align stakeholders across teams and departments.
• Innovation: A proactive, future-facing mindset that embraces trends, technology and cultural shifts to keep campaigns fresh and relevant.
• Communication: Confident communicator and presenter, capable of clearly articulating campaign plans, brand strategy, and performance outcomes to internal and external stakeholders.
• Leadership & Mentorship: Natural team leader and coach who inspires high standards, fosters development, and builds positive team culture.
• Project Management: Highly organised with strong attention to detail, ensuring campaigns are delivered on time, on budget, and to brief.
• Resilience: Thrives in a fast-paced, changing environment and remains calm and focused under pressure.

About You:

• Passionate about White Stuff’s values of community, inclusivity, sustainability, and independent spirit.
• Entrepreneurial and proactive, with a growth mindset and a strong sense of ownership.
• A natural collaborator who thrives in a cross-functional, fast-paced environment.
• Empathetic and inclusive in your leadership style, fostering a positive and high-performing team culture.
• Comfortable working in a hybrid environment and within a matrixed organisational structure, including collaboration with the wider TFG London group.

What we will offer you:

As a Senior Marketing Manager at White Stuff you will be entitled to an array of great benefits, some of which include:

• Hybrid working
• Annual bonus opportunity
• Up to 28 days holiday per annum, plus bank holidays
• 2 extra (paid!) days off per year to volunteer in the local community
• 50% discount
• Subsidised BUPA Dental Insurance
• Healthcare cash plan and Life Assurance
• Interest free season ticket loan
• Pension Contribution

We are committed to creating an environment where we can all be proud to work and be ourselves. Part of this commitment is being an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, and age.