Who we are:

White Stuff was established in 1985 through a simple idea. This idea grew and now we have shops and concessions in the UK and internationally, selling women’s and men’s clothing as well as beautiful accessories and homeware. Our original prints (all designed in house), intricate details and considered design touches reflect our personality and make us subtly distinctive.

Our people are at the heart of our brand, constantly moving and driving us forward. We’re sociable, talented, and like-minded and we’re not hierarchical or political in how we do business. We encourage entrepreneurial ideas and accountability at all levels.

Who you are:

As the PR & Influencer Manager, you will lead the development and execution of cutting-edge PR and influencer strategies to drive brand awareness, engagement, and fame. You'll leverage your deep understanding of new-age media, including social platforms, emerging trends, and influencer partnerships, to ensure our brand stays ahead of the curve and reaches its target audience effectively.

You will play a pivotal role in shaping our media presence, enhancing our reputation, and collaborating with influencers to build impactful brand campaigns that resonate with independent spirits.

What you’ll be doing:

• PR Strategy Management:
• Develop and implement an innovative, data-driven PR strategy to increase brand visibility and drive buzz across media channels.
• Build and maintain relationships with key journalists, editors, and media outlets, focusing on new-age and fashion-forward publications (online, digital, and print).
• Oversee the press office function, ensuring timely and efficient handling of press inquiries and media relations.
• Develop and deliver corporate communications, including press releases and reactive responses, ensuring brand consistency and alignment with key messaging.
• Influencer Marketing:
• Identify and collaborate with relevant influencers, celebrities, and content creators who align with the brand's values and vision.
• Build and manage influencer partnerships to drive brand awareness, product launches, and seasonal campaigns.
• Oversee the influencer strategy, ensuring it drives measurable results in terms of engagement, reach, and sales.
• Content & Media Collaboration:
• Work closely with the Content, Social, and Marketing teams to create compelling media assets and coordinate influencer content.
• Ensure the brand’s voice and story are consistent across all influencer and PR campaigns.
• Manage press drops, influencer gifting programs, and events to keep the brand top of mind.
• Social Media & Digital PR:
• Lead the development of digital PR strategies across social media platforms, including Instagram, TikTok, YouTube, and other emerging channels.
• Monitor and analyse media coverage and influencer performance to refine campaigns for maximum impact.
• Brand Fame & Reputation Management:
• Work closely with the Brand and Marketing Lead to create campaigns that resonate with target audiences and drive both brand awareness and customer loyalty.
• Collaborate with the Customer Service team to manage reputation-related enquiries, crafting appropriate responses and messaging to address customer concerns and safeguard brand integrity.
• Actively monitor trends in the fashion, influencer, and media industries to keep the brand at the forefront of new-age media.
• Reporting & Analytics:
• Track and report on the performance of PR and influencer initiatives, providing insights and recommendations for future campaigns.
• Stay up-to-date on media metrics, influencer engagement, and campaign ROI.

What you’ll need:

• At least 3-5 years of experience in PR, influencer marketing, or brand communications within the fashion, lifestyle, or retail industry.
• A strong understanding of the UK fashion market, including trends, consumer behaviours, and media landscape.

• Experience with sustainability and CSR-focused PR campaigns.
• Experience in handling crisis communications with professionalism and poise.
• Familiarity with media monitoring and influencer tools and analytics platforms.

• Strong written and verbal communication skills with the ability to craft compelling narratives for both media and influencer audiences.
• Familiarity with new-age media trends and content creation, especially on TikTok, Instagram, YouTube, and podcasts.
• Excellent interpersonal skills and the ability to manage relationships with influencers, journalists, and media outlets.
• A creative mindset with the ability to think outside the box and implement innovative strategies.
• Strong analytical skills to evaluate the success of campaigns and adjust strategies accordingly.

• Exceptional attention to detail, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• A genuine passion for fashion, trends, and culture, with an interest in the evolving media landscape.

What we will offer you:

As the PR Manager at White Stuff you will be entitled to an array of great benefits, some of which include:

• 2 extra (paid!) days off per year to volunteer in the local community
• Up to 25 days holiday per annum, plus bank holidays
• Annual bonus opportunity
• 50% discount
• Subsidised BUPA Dental Insurance
• Healthcare cash plan and Life Assurance
• Interest free season ticket loan
• Pension Contribution

We are committed to creating an environment where we can all be proud to work and be ourselves. Part of this commitment is being an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, and age.

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