Marketing Campaign Manager
White Stuff was established in 1985 through a simple idea. This idea grew and now we have shops and concessions in the UK and internationally, selling women’s and men’s clothing as well as beautiful accessories and homeware. Our original prints (all designed in house), intricate details and considered design touches reflect our personality and make us subtly distinctive.
Our people are at the heart of our brand, constantly moving and driving us forward. We’re sociable, talented, and like-minded and we’re not hierarchical or political in how we do business. We encourage entrepreneurial ideas and accountability at all levels.
Who you are:
You are experienced in executing campaigns across a multi-channel fashion retail business. You’ll be a collaborative team player who is detail orientated and highly organised when working with multiple stakeholders across various marketing channels. You’re a confident self-starter, who takes ownership and has a hands-on working style.
Primary objective of the job:
White Stuff is seeking an experienced Marketing Campaign Manager to lead campaign briefs across multiple channels. As Marketing Campaign Manager, you will be the day-to-day owner of briefs, working closely with the Brand and Marketing Lead to deliver campaigns across multiple channels. You will be responsible for making sure seasonal marketing campaigns are briefed and executed in line with the overall brand strategy, trade and marketing calendar and within budgets.
What you’ll be doing
Campaign Management: Supporting the Brand and Marketing Lead to manage campaign briefs, timelines and budgets, to ensure campaign launches are delivered on time. You will be required to create and manage briefs with our internal creative and content team to deliver campaign assets for: (D)OOH, Print ads, Paid Social, In store windows & POS, PR lookbooks and any adhoc formats such as building hoardings and events.
Stakeholder Management: Collaborate and manage relationships with stakeholders across internal teams including marketing, merchandising and buying, retail, production and ecommerce to ensure full alignment across the business for campaign launches.
Integrated Campaign Development: Manage external agencies and internal resources to develop and execute the most impactful integrated campaigns. Responsibilities include briefing, providing strategic feedback, overseeing production as well as leading media planning, ensuring efficiency and alignment with brand objectives across all media channels.
Budget Management: Manage the allocation of budgets across marketing channels.
What you’ll need:
- Minimum 5 years’ experience in campaign management for a retailer across online and shops, either within a brand or via an agency
- An excellent creative eye and attention to detail
- You are highly organised with the ability to prioritise tasks effectively and manage a busy schedule
- Excellent understanding of asset requirements and outputs across multiple channels, including: (D)OOH, Print ads, Paid Social, In store windows & POS, PR lookbooks and more.
- In-depth understanding of creating and leading creative briefs with internal teams including designers and copywriters
- Experience working in a lean team – knowing how to collaborate to make things happen at pace
- Strong planning skills, with the ability to adapt campaign plans depending on changes in business or customer needs
- Confidence with budgeting, forecasting and tracking invoices.
- Hands-on style of working and management, willing to roll up sleeves and work with teams versus delegating to others
- Strong communication skills (verbal, written), comfortable communicating at all levels in a business.
- You’re a self-starter who thrives on taking ownership of initiatives with limited oversight
- Able to work within tight deadlines, adjust to changes in priorities, and balance short-term needs with long-term strategic initiatives
- You work well in a cross-functional team environment
- You are happiest in a fast-paced environment
- Experience with events is a bonus
What we will offer you:
As a Marketing Campaign Manager at White Stuff you will be entitled to an array of great benefits, some of which include:
- Up to 33 days holiday per annum
- 2 extra (paid!) days off per year to volunteer in the local community
- 50% discount
- Subsidised BUPA Dental Insurance
- Healthcare cash plan and Life Assurance
- Interest free season ticket loan
- Pension Contribution
We are committed to creating an environment where we can all be proud to work and be ourselves. Part of this commitment is being an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, and age.
#LI-Hybrid
- Department
- Brand
- Role
- Marketing Manager
- Locations
- London
- Remote status
- Hybrid Remote
- Employment type
- Full-time
- Contract Term
- Permanent
Marketing Campaign Manager
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