Web Analyst

Web Analyst

White Stuff - London, GB

Full time

Who we are:


White Stuff was established in 1985 through a simple idea. This idea grew and now we have shops and concessions in the UK and internationally, selling women’s and men’s clothing as well as beautiful accessories and homeware. Our original prints (all designed in house), intricate details and considered design touches reflect our personality and make us subtly distinctive.


Our people are at the heart of our brand, constantly moving and driving us forward. We’re sociable, talented and likeminded and we’re not hierarchical or political in how we do business. We encourage entrepreneurial ideas and accountability at all levels.


About the role


We are looking for a Web Analyst to join our London based team. Reporting to the Data & Insight Manager, your role will involve analysing and generating insights from different data sources to understand how our website users behave, with a view to improving website conversion rates and optimising the customer journey.


Who you are:


You’re a highly analytical, curious, and detail-oriented analyst with a passion for driving change through data. You’ll have experience in a commercial environment, preferably retail, converting data into relevant, actionable insights and presenting those back to key stakeholders.


What you’ll be doing

  • Using data to identify insights into user behaviour, informing hypotheses to optimise conversion
  • Leading A/B testing of hypotheses, reporting on results and delivering the ‘so what’ insight
  • Running quantitative and qualitative research on customers to highlight opportunities for improvements in conversion
  • Understanding how journeys differ between customer segments and marketing channels
  • Conversion based projects
  • Creating a full reporting suite of dashboards on customer journeys
  • Ad-hoc reporting on conversion trends for weekly trade
  • Owning the Google Analytics tagging strategy
  • Understanding the end to end conversion funnel


What you’ll need:

  • Proven analytical experience in a commercial environment (preferably retail), transforming data into relevant, actionable insights
  • Knowledge of SQL, Google Analytics and other reporting tools (Excel PivotTables, etc.)
  • Experience using data visualisation/dashboarding tools such as Google Data Studio and Power BI
  • Understanding of data held in a Customer Data Platform
  • Knowledge of GDPR and data privacy laws
  • High level of accuracy and attention to detail


What we will offer you:


As a Web Analyst at White Stuff you will be entitled to an array of great benefits, some of which include:

  • Hybrid working
  • Annual bonus opportunity
  • Up to 33 days holiday per annum
  • 2 extra (paid!) days off per year to volunteer in the local community
  • 50% discount
  • Subsidised BUPA Dental Insurance
  • Healthcare cash plan and Life Assurance
  • Interest free season ticket loan
  • Pension Contribution

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